The $1.2 million acquisition cost marks the most ever paid for a sports URL, and it ties find.com and phone.com for 51st place on the largest public domain sales of all-time.
The acquisition of Rockies.com is part of MLB’s ongoing effort to create standardized web addresses for all 30 teams. The league would like to have all team sites based on the nickname + .com formula. Currently, only the Giants, Rangers, Rays and Twins remain outliers. But that may be an expensive proposition. The $1.2 million paid for the new Rockies domain name was a steep increase from the $200,000 the league forked over for the rights to angels.com in September 2010.
Previously, Rockies.com contained information about traveling in the Canadian Rockies. But the URL was sold along with several domains associated with Canadian tourism.
The change in ownership takes effect immediately. As of today, Rockies.com now links fans to the team’s official web site.
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