According to Steve Nash, owner of The Ticket Firm, a Denver-based sports, concert and theater ticket broker, “No one [is] talking about it again this year, but ticket prices are tanking for this game.”
Fans usually expect to find tickets on the secondary market, places like StubHub.com and Ticketmaster’s NFL Ticket Exchange, at an extreme markup. However, as last year’s Wild Card match-up with Pittsburgh demonstrated, many fans simply aren’t willing to pay the high prices many re-sellers are asking. The result is a severe drop in prices as game day approaches. Saturday’s expected temperature drop, with a predicted high of 20 degrees Fahrenheit, may also be factoring in to the price drop.
“Get in the door tickets [are] already at $100. We expect [prices] to continue going down,” Nash said in an email yesterday.
Currently, Ticketmaster’s NFL Ticket Exchange has 500-level seats available starting at $80.00 and StubHub.com has seats beginning at $88.00. The Ticket Firm, which specializes in premium seats, has a limited number 100-level and sideline seats available at $395.00. (At time of publication, prices and availability subject to change.)
Nash says fans still hoping to find a bargain should wait until game day and check numerous re-sellers. “If you wait it out for the day of, you are likely to get a real special deal.”
And for fans to whom money is no object, the NFL Ticket Exchange has some super-premium seats still available. 12th row seats at the 50-yard line behind the Broncos bench are available for $2,850.00 apiece and tickets inside the stadium’s all-inclusive premium suites can be had for $9,750.00 each.