The Super Bowl is much more than just a championship event; it’s a week-long extravaganza.

There’s media day (or, as it’s now being called, Super Bowl Opening Night), the countless parties, in-depth interviews, hot takes, radio row and, of course, the Super Bowl. Take your eyes off Twitter for one moment, and you’ll miss a firestorm of storylines. Forget to tune into SportsCenter, and a heartbreaking story of perseverance and triumph may slip past your radar.

As fans, especially as Broncos fans, this whole week is a culmination of years’ worth of support and dedication. It’s a celebration, really. And the actual Super Bowl is the gigantic, franchise-defining cherry on top of our Broncos cake.

So enjoy every bit of this week, because moments like these don’t come around often.

And with that said, here are three Broncos you need to be keeping an especially close eye on all week.

Peyton Manning

Peyton Manning rocks the bling

Well, duh.

Peyton Manning may not be the most important person on this Denver Broncos team, but this is Peyton Manning’s Super Bowl. Like it or not, this is a legacy-defining moment for one of the game’s greatest quarterbacks. Even if he throws for 100 yards and an interception, he will be dubbed a hero in a Broncos win.

Plus, more likely than not, this will be the last game No. 18 every plays in the NFL; that’s some heavy stuff.

The media will be flocking around The Sheriff all week, and I’m sure he’ll have plenty to say, even if it is a little shielded. As we’ve seen over the last few months, but especially over the last few weeks, Manning is more emotional than ever. The fact that he’s walking around Sports Authority field with his family, taking pictures and enjoying the moment tells us something: He’s very cognizant of the moment he’s in.

If this is Manning’s last ride, he’s not going to let it go to waste. Neither will the media.