Broncos agree to multi-year sports betting partnership with BetMGM

General wide view of Empower Field at Mile High during a game between the Detroit Lions against the Denver Broncos.
Dec 22, 2019; Denver, Colorado, USA; General wide view of Empower Field at Mile High during a game between the Detroit Lions against the Denver Broncos. Mandatory Credit: Ron Chenoy-USA TODAY Sports

The Broncos became the first NFL team with a sports betting partnership when they partnered with FanDuel last month, before quickly doubling-down with another deal with Betfred USA. Now they have a third deal, this one with BetMGM.

BetMGM is a sports betting and gaming program owned and operated by ROAR digital media, whose parent companies are MGM Resorts and GVC holdings.

The move means that MGM and BetMGM will help the Broncos create fan experiences around Empower Field at Mile High and on the Broncos365 app.

On the Broncos’ mobile app, it will lead to the creation of a free-to-play mobile game, which will have fans predict different elements of the game for the chance to win prizes like a trip to one of MGM’s resorts.

At the stadium, it will lead to the creation of the “BetMGM Lounge”, which will only allow fans over the age of 21, and will have a full-service bar, a luxury lounge, live odds, and betting assistance.

“This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences we can deliver with MGM Resorts,” said BetMGM’s Chief Marketing Officer Matt Prevost in a statement to the Broncos website. “We’re excited to bring both of these to Broncos’ fans at Empower Field Mile High and across the country, and to offer BetMGM users new ways to engage with their favorite football team.”

Once fans are allowed back into Empower Field at Mile High for a Broncos game, it’s sure to make the experience that much more enjoyable.

“When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting,” Broncos Chief Commercial Officer Mac Freeman said in the same statement through the Broncos’ website. “Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country and a free-to-play game through our mobile app.”

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