“They are absolutely Super Bowl contenders, yet they are undeniably in transition,” said the Tweet from @NFL.

A link to this story from Gregg Rosenthal followed. And so began an epic back-and-forth of celebrity GIFs by the Broncos and the NFL.

As Rosenthal points out, “The Broncos occupy a rare spot for an NFL franchise. They are in a do-or-die season with a first-year head coach. They have experienced a great deal of change this offseason, yet own a top-five NFL roster.

“They are absolutely Super Bowl contenders, yet they are undeniably in transition.”

Without a doubt, Denver faces numerous challenges in what Rosenthal (and many others) believe could be Peyton Manning’s last run for an elusive second Super Bowl title. It’s a sentiment that is not lost on anyone in NFL circles, even the wizards behind the Broncos’ social media.

The exchange played out like this:

Peyton Manning appeared to be more at ease this year through minicamp and OTAs than ever before as a Bronco. It appears to be rubbing off on all departments in the building.