William Hill launched its sports betting app in Colorado today, making it the sixth online sportsbook available in the state.
Colorado becomes the third state in which William Hill’s sports betting app is available. It can be downloaded on iOS or Android. New users can also sign up online to claim $500 free bet.
William Hill Colorado App Launch
William Hill’s Colorado betting app is available for download now by clicking here.
New users get their first deposit matched up to $500. This is money that is available for instant withdrawal.
Is William Hill in Colorado any good?
William Hill has done an unbelievable job of revamping their online platform since their initial launch in New Jersey in 2018.
At first, their technology was not up to speed with the likes of DraftsKings Sportsbook Colorado and FanDuel Sportsbook Colorado. But in 2019 William Hill leveraged a new platform and branding strategy, along with a backend that produced more robust markets and prop bets, to keep up with their competitors.
What’s available now is a much more feature rich and modern online sportsbook than what William Hill offered in the past.
There is no shortage of competition in the Colorado online betting market. DraftKings, FanDuel, FOX Bet, BetMGM and others are all available in the state with more to come, including Barstool Sportsbook and PointsBet.
William Hill’s launch timing prior to Week 1 of the 2020 NFL season is important, however.
The first week of football is the largest activation period for betting operators when new players come into the fold, looking for somewhere to place their wagers. Once those players set up accounts, they tend to continue betting with those online sportsbooks throughout the season.
William Hill’s launch could not be timed any better.