Von Miller may have lost out on the Madden 17 cover — quite possibly a blessing in disguise (the curse and all) — but he’s still seen his fair share of covers, including Sports Illustrated’s upcoming NFL preview issue.

Miller isn’t just the face of the Denver Broncos; he’s the face of the NFL.

He may trail Andrew Luck as the second highest paid player in league history, but he trails nobody in recognizability. Von Miller is everywhere, and at this point, you’d probably have a hard time finding someone in America who hasn’t seen his face at least once in the last six months.

If he wants to remain the game’s most recognizable talent, though, he’ll need to put on a repeat performance of last year’s playoff run. The Broncos need it.