Von Miller is the new face of Old Spice, because of course he is.

No company has a more interesting, unique, funny marketing campaign than Old Spice, and there’s not a more interesting, unique, funny athlete in professional sports than Von Miller.

It’s the perfect union.

“Between winning the Super Bowl, solidifying my status with the Broncos and being named the newest Old Spice guy, 2016 is shaping up to be quite a year,” Miller said. “I’ve had my favorite Old Spice scents for a long time and I only trust the Hardest Working Collection to give me a deep clean after practices and keep me smelling fresh on and off the field. There’s a reason you find Old Spice in every team’s locker room.”

Image courtesy of Old Spice

Image courtesy of Old Spice

Over the last few years, Terry Crews has been fantastic in his role as “Old Spice Guy,” but now it’s Von Miller’s turn, and Old Spice could not be more excited.

“We’re excited to welcome Von, one of the NFL’s top-performing players and unique personalities, to the Old Spice family,” Janine Miletic, Old Spice Brand Director at Procter & Gamble, said. “Von’s engaging, humorous demeanor and hardworking on-field performance align perfectly with our ridiculously masculine brand and the performance of our Hardest Working Collection combining our most popular scents with our most powerful sweat and odor protection and deep cleansing body washes.”

The new Old Spice commercials will begin running during the 2016 season, so make sure you keep an eye out for Von Miller!

(Featured image courtesy of Old Spice)