Sports Authority will sell Broncos stadium naming rights, but no one’s buying

Broncos stadium rights

After some conflict between Sports Authority and the Denver Broncos, the soon to be defunct sporting goods retailer will be selling the Broncos stadium naming rights.

The problem is, though, that no one is interested in putting their name on the stadium.

“Sports Authority Field at Mile High Stadium” has been the stadium’s official name since the 2011 season, after naming rights were transferred over from Invesco. Sports Authority’s¬†original deal was slated for 25 years at $6 million per year.

Hilco Streambank set an original deadline for a new namesake as July 19, but since no one has shown much interest, the deadline has been extended to this coming Monday at 9:59 MDT, according to the Denver Post.

Whoever takes the offer will have their name on the stadium through 2020.

SHARE